Niko Willborn, Art Director

-> wide client expertise from coffees to cars +++ 20 years experience (but not stuck in the "classic" world) +++ good in concepts, campaigning, holistic layouts, scribbling, keyvisuals, looks, shootings, digital skills +++ some retouching abilities +++ some awards +++ sense for good and bad headlines +++ a little of that magic you need to let things shine (like well-balanced photoshop camera raw settings)+++ favourite copywriters: Peter Quester, Stephan Deisenhofer, Michael PottHarald Heinen or Felix Heine
Contact: Elbestraße 4 | 12045 Berlin | 0179 590 17 95 | nwillborn(at)gmx.de
see some work
CV – Dortmund to Neukölln (via Tahiti)

Born in Dortmund (yes, I`m NOT a fan of Bayern München), grown up in germany's southwest, the "Hunsrück", an area with idyllic forests and american nuclear missiles. Due to my finnish mama, I spent much time in there (I don`t drink vodka though, but like FINNISH TANGO). Youth in Tongeren near Maastricht (where I met Drum and Hoegarden) and Siegen (where I met a lot of strange Siegerländer). Graphic design studies in Aachen and Maastricht, diploma in communication design in Saarbrücken with notorious dutch guest teacher Gert DUMBAR (Studio Dumbar) and peculiar Ivica MAKSIMOVIC (Ex-Maksimovic and Partners) which both influenced me (actually Ivica much more – you can see how I like to use irritating Headlines). Intern in Düsseldorf at GREY, where I learned how to NOT do things – mainstream advertising. Then, much better, changing to DDB as Junior-AD working with cool creatives on Sony and VW. First Shooting with Anatol Kotte! Moving to Berlin in 2000 enjoying the last illegal pop-up clubs. Started DJ-ing and freelancing, mostly for Scholz & Friends. First Award-medals role (they come automatically I have to say). Art-director on Baden-Württemberg/Mercedes/Adler at S&F in Family 3. Then other smaller agencies with more familiar atmo, but exciting productions like a Dandy Cookbook and Germany`s Next Topmodel-shootings in Rio and Tahiti. Since 2015 freelancing again and ENJOYING to display all the wisdom I gathered over the years ; ) Apart from doing advertising I like to find relaxing-spots on warm islands with the family, take care of sourdoughs and kombuchas, do food-travels and pop-up dinners with peculiar dishes in Neukölln.

since 2015 freelancing for ressourcenmangel, cobra youth, S&F Berlin, glow, McCann FFM
2014 Rogner & Bernhard
2012 Mackat
2008 Etwas Neues entsteht
2001 Scholz & Friends Berlin
2000 Wensauer & Partner 
1997 DDB 
1996 GREY intern


Client experience – Coffee to Cars.

Coffee (Kaffee Kooperative, Emmi Caffe Latte, Rondo Melange)
Universities (Hochschule Offenburg, TU Freiberg)
Federal states (Baden-Württemberg, Land Brandenburg, Region Wolfsburg Braunschweig)
NGO's (aktionsbündnis Landmine, caritas, SOS Kinderdörfer weltweit, Deutsche Stiftung Weltbevölkerung, Vergessen ist ansteckend)
Educational material (SOS Kinderdörfer weltweit)
Communal affairs (Berliner Stadtreinigung, Berliner Wasserbetriebe)
Newspapers (Berliner Zeitung, Märkische Allgemeine Zeitung, Freie Presse)
Health (AOK)
Pharma (Shire, ratiopharm)
Airlines (Lufthansa, easyjet)
Fashion (Adler Modemarkt, Germany's Next Topmodel Shootings)
Toys (Zapf Creation)
Cultural institutions, interest groups (TXL - the urban tech republic, Spreewaldfreunde, HKW – Haus der Kulturen der Welt)
Energy suppliers (MVV, Stadtwerke Leipzig, Berliner Stadtwerke, EnBW) 
Banking (BW Bank, Volkswagen Bank, ZEB)
Real estate (Plaza inmobiliaria)
Consumer electronics (Sony, Panasonic)
Trade fairs (Neue Messe Stuttgart)
Beverages (Chai Latte, Spreequell, Köstritzer)
Retailing (LIDL, Metro)
Skylights (Velux)
Delivery services (Lieferando)
Food (Kaltbach Käse, Halloren Kugeln, Barilla, Brandt) 
Federal institutions (church convention, TÜV)
Watches (Glashütte Uhren, Union)
Office profiling (M.E.C.H., EDDB, Mackat, DDB, Etwas Neues entsteht,)
TV (SAT 1, ARD) 
Cleaning products (zewa)
Cars (Mercedes Benz Nutzfahrzeuge, smart, Opel, VW, Grammar Seats, Toyota Lexus, Verband der deutschen Automobilindustrie, Hyundai)
Latest projects – from Sloth (de: Faultier) to Busy Bee. 
2019
april: S&F Berlin, daily business
march: glow, caritas | S&F, nb | ressourcenmangel, nb | rsm, evian bottle design
feb: ressourcenmangel BMAS | cobra youth, SOS Kinderdörfer weltweit campaign execution www.givekidsavoice.de EDDB, nb
jan: cobra youth, SOS Kinderdörfer weltweit campaign execution
2018
dec: Stiftung Spreewald Kampagne www.spreewaldfreunde.de, SOS Kinderdörfer weltweit campaign
nov: Stiftung Spreewald Microsite, zapf creation LiLSnaps | EDDB AOK Nordost, AOK Nordwest 
okt: cobra youth SOS Kinderdörfer weltweit concept & layout, NB successful | EDDB AOK Nordost campaign execution, AOK Microsite www.aok-jetzt.com
sept: FFM, nb Opel McCann, concepts, looks & layouts, ressourcenmangel, evian label & volvic signage
august: FFM, nb Opel McCann | EDDB, AOK Nordost vaccination campaign idea & layout | Stiftung Spreewald, campaign
july: ketchum pleon, zeiss 100Y | cobra youth, TU Freiberg campaign 2019 www.neuepioniere.de
june: Stiftung Kulturlandschaft Spreewald, campaign 
april: cobra youth, TU Freiberg dOoH, Hochschule Offenburg Microsite www.studi-offenburg.de
feb - march: cobra youth, Hochschule Offenburg, concept und layout 
jan: Sherpas/ressourcenmangel, VDA-NB | S&F Berlin, BW-Bank 
2017
july - dec: S&F Berlin, BW-Bank www.bw-bank.de 
june: cobra youth, Haus der Kulturen der Welt
may - june: ressourcenmangel, daily business, nb Shire pharma
april: eddb, AOK
march: glow, nb caritas
feb: ressourcenmangel, Braunschweig-Wolfsburg www.die-region.de
jan: ressourcenmangel, BMEL
2016
aug - dec: ressourcenmangel, nb`s, BMEL, ZBA, KVA, daily business
may - june: cobra youth, nb
feb - april: fhain ideas, nb`s
jan: ressourcenmangel, nb 
From top left: With cousin Kari in Punkaharju/Finland 1976 | brainstorming hard with Sebastian at DDB 1998 | modelling for the Church convention campaign 2003 | at a pool in Capetown 2006 for Adler Modemarkt | on location in Andalusia for DSW | In a xmas-mailing 2010 tested by Miriam Blaschke | as knot trucker for MB Actros | doing a food pop-up 2014 | strolling with Sasa in Toulouse 2017 | with Sascha and Jo strolling to McCann's Opel-pitch 2018 | With a fly in the eye 2019
Thank you for great teamwork. 
Even with a guy like me.

COPYWRITING: Gerald Meilicke, Peter Quester, Alf Frommer, Kristin Altmann, Felix Heine, Sascha Dudic, Otto de Vries, Robert Krause, Sebastian Steller, Marco Pupella, Johannes Krempl, Stephan Deisenhofer, Rudi Renoir, Rudi Renoir Appoldt, Uwe Venus, Peter Meyer, Jan Leube, Christoph Biggeleben, Tim Bange, Harald Heinen, Philipp Wöhler, Matthias Schmidt, Birgit van de Valentyn, Tobias Schmidt, Cornelis Stettner, Dorothe Berghaus, Sebastian Turner, Raban Ruddigkeit, Bernd Bücker, Tim Daugs. ART DIRECTION: Andrea Sommer, Carlo Joest, Andy Wyeth, Argentina Sanchez, Ilka Fugmann, Kathrin Seupel, Carolin Strothe, Roberto Piazza, Marc Flood, Joakim Jonason, Martin Pross, Tina Kron, Julia Schmidt, Gregory French, Verena Koschel, Linda Kochem, Sandra Schilling, Tim Stübane, Jens Stein, Alexandra Roth-Belkowa, Sven Jaschurek. DIGITAL: Daniel Gansdorf, Nadim Salous, Berit Schneider, Andy Wyeth POST PRODUCTION: Simon Geis, Patrizia Pagel, Claudia Frickemeier, Sven Böker, Manuela Retzke, Cosmas Fette, Cabbe, Annika Nisser, Max Bonewitz, Alex Siewert, Sascha Kopatsch, Jana Motz. ART BUYING: Kirsten Rendtel, Adriana v. Menesis Arnim. ILLUSTRATION: Tim Böhm, Elisabeth Deim, Sara Bento di Castro, Stefano Riboli, Gebrüder Posin, Alfred Schüssler, Thomas Gronle, Titus, Sven Dobritza, Tobias Wandres, Kai Braun, Michael Knepper, Christoph Rehbein. PHOTO: Matthias Koslik, Claudia Frickemeier, Adrian Burke, Sven Schrader, Boris Kumicak, Sven Glage, Jorgen Loof, Nadine Elfenbein, Christian Schmidt, Calle Stoltz, Sebastian Pfütze, Volker Möhrke, Sebastian Hänel, Anatol Kotte. FILM DIRECTION: Erik Nilsson, Erik Schimschar, Martin Wilk, Christian Aeby, Kristian Leschner. ACCOUNT: Eva Scholze, Susi Schulz, Gabrielle Fontoynont, Nina Preuss, Daniela Harzer, Ina Färber, Heike Schultz, Ulf Cerning, Heike Schiller, Jenny Swart, Jana Huth, Julie Ten Hövel, Anne Gabriel, Helena Rejmann, Benjamin Baader, Holger Gerecke, Fei Hupfer, Sascha Kruse, Malte Fischer, Stephan Otte, Sebastian Neumann, Michael Wagner, M. T. Schulze, Anja & Judith. PRODUCTION: Mathis Rekowski, Claudia Knipping, Anke Landmark, Vladislav Bejder, Sören Gessat, Aniko Kröger, Sabine Bäsler, Frank Hasselhoff, Annette Schneider & Michael, Kalle Schroeder, Maria Tamander. IT: Norbert Wurzel, Mirko Jurisch, Steffen Markert. ORGA: Gabriele Basmadjan, Karin Vogel. CONCIERGE: Helmut Klass, Rene, Herr Pörting.
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