Hi & congratulations! 🥳
you just found a great Art Director who combines years of extraordinary creative experience with emerging AI tech.Â
So, what does that mean?Â
Well, over the years, I've learned over and over how to turn complex matters into unique ideas and clear, engaging visuals and headlines. Today, I bring that intuition together with a curious lust for using emerging creative AI image/video tools. Sounds intriguing, no? For sure, it`s a lot of fun.
Apropos Ai, yes they can produce a lot of shiny, mind-blowing stuff in a minute, but they can`t decide what is the best match for the very nature of a product and the people out there you want to reach. (ok, to be honest, often this applies for humans, too ; )
So, I try to do so by communicating as natural as possible within the advertising world, avoiding too artificial looking pictures or addy texts. People should like to see and read it, that`s the goal. And yes, you can achieve this with Ai – they`re getting frightening better (and more pricy) everyday.  ​​​​​​​
Here I promptedÂ
"let me look a bit like Iggy PopÂ
on the album 'Lust for Life'.Â
Â
Actually I didn`t, it just turned out like this. Btw you get a little private insight about me – I like this album!
So, enough Ai – let`s travel back in time. I`m also capable of crafting ancient print medias from a past century – CLP`s (Bus Stop Poster), Brochures, Roll-up`s for Trade Fair appearances or super exotic nowadays: Newspaper ads!Â
And of course "classic" online ads, basic motion design with After Effects and cutting with Premiere (or the quick & dirty way Canva or Capcut)​​​​​​​
So, at the end it`s all about building, taking care and maintaining a consistent brand visual identity across all channels without diluting its initial idea. And to have a good idea, of course ; )
But Achtung ... writing headlines (without and with Ai ; ) is my secret obsession. (don`t tell your copywriters)
I`ve been working in a lot of ad agencies in Berlin, Hamburg, Düsseldorf, Frankfurt from little boutiques like Strobinski or Römer Wildberger to big ships like S&F and shamelessly took home some awards here and there.
Clientwise I could fill my portfolio a bit – with public transport, health care, energy supplier, waste removal, universities, retail, re-commerce, cars, NGOs, start-up`s, governments and ministries. ​​​​​​​
Some clients I have to exclude, though. Although using environmentally questionable Ai's (they consume a shitload of energy that is currently causing massive energy problems), I try to stay the least morally conscious, so I exclude working for houses like the Axel Springer Verlag. (I guess, I don`t have to explain the reason why, you can surely imagine).Â
nwillborn(at)gmx.de 0179 590 17 95​​​​​​​
(this text is entirely written with a human brain, I tried AI for that, but it all turned out too ai-ish, sorry ...)
