Emmi Caffe Latte – It`s not iced coffee
The task: make the brand younger and more dynamic. Solution: a redesign with wild typography and 48 different prints in one batch. Thereby uniqueness was created and people could choose the cup they most identified with. The cups were shared a lot online.
A matching campaign joined the new product launch.
copy/concept/art: Niko Willborn, Peter Meyer, Sara Diedrich | photo: Malte Braun | Mackat 2014