Emmi Chai Latte
copy: Pieter Blume, me
art: Sara Diedrich, me
animation, webdesign, social media: plan.net
film and photo production: Mr. Bob
retouch: Metagate
Mackat 2014
INSIGHT
Emmi latest experiment – the Emmi Chai Latte needed an introductory campaign.
The diary contains high quality indian spices and comes iced from the cooling shelf.
IDEA
Make the cup the center of attraction. And let a vivid, colourful group of indian bollywood dancers present it.
TV-Spot "Chai Latte"-launch
Vehicle branding
The trucks were branded entirely with the pink and feminine graphics.
Some truck drivers in Switzerland refused to go with it, since they found it too embarrassing.
...and the "Chai Latte"-TV-Spot with Germany`s next Topmodel Jolina
Insight: at the start you can see account director Peter Hunger as stylist.