Fundraising-campaign and educational material for elementary schools.
2019 is the anniversary of children rights set by the UN 30 years ago and the existence of SOS-Kinderdörfer weltweit 70 years ago.
This incident is a jumpboard to start a big fundraising campaign for children rights.
The action logo is derived from the main logo and promotes the hashtag.
The key-visual is a 3rd world country girl with a microphon in the NGO`s colour.
Several visuals follow with variations of support.
The key-visual is also the main character of educational material spread to all german elementary schools.
Educational brochure for elementary schools