BW-Bank – Freuen Sie sich aufs Altwerden
"Look forward to get old" is the claim of the retirement provision campaign for Baden-Württembergs biggest bank launched in Stuttgart on different media like affiliate guidance, website and banner, posters, carpets, ATM-screen, station floor sticker, giveaways. 
copy, concept, art: Felix Heine, Niko Willborn | S&F Berlin 2017
Station floor sticker "Gute Rente"
Banner "Rentnerbeige"
Tons of pages
On BW Bank I was working 90% digital – various pages, sub-pages, photo editing, info-graphics, logos, online-films, newsletter and all that. You can see all pages here.
ATM screen-ad
"Abheben" has the double meaning "withdrawing" and "taking-off".
The BW-Bank affiliate carpet "Steps"
It is 3 m long and placed in front of the consultant desks where people stand in line and can practical read the required steps for a succesful pension. 
The BW-Bank affiliate carpet "Welcome to pension paradies." 

Sliding door sticker "Closing the pension gap"

Doorsticker and Postcard "Grüß Gott"
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