BW-Bank – Freuen Sie sich aufs Altwerden
copy, concept: Felix Heine
strategy: Jonathan Färber
account: Sebastian Wiczak
me: art, concept
S&F Berlin 2017
INSIGHT
Baden-Württembergs bank has the same issue as others: Convincing people to start an eldery provision campaign is very difficult.
IDEA
We tell people to look forward to get old.
With the BW-Bank tools which makes it easy.
The 360° campaign was launched in Baden-Württemberg on different medias like affiliate posters and guidance, ATM-screens, public transports, giveaways and online.
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/13c5d932-e594-4571-9e5f-7d886476f404_rw_1920.jpg?h=e79fe4e68e9eede510f6e3b50ed5f216)
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/4bcb11f8-8d30-4e3a-8938-4edaa5ef434b_rw_1920.jpg?h=040f1a4297f0a838cc802c95d9d1ddf4)
Station floor sticker "Gute Rente"
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/576e4a1b-cb0b-4d58-896a-200f2bf34cf7_rw_1920.jpg?h=fcc504072730d66cab5d635c6dcd8050)
Banner "Rentnerbeige"
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/2cb61bc9-28ff-4b01-a20c-691f61f353a4_rw_1920.png?h=0f27f017784126ba300b959122ab9c54)
UX/UI for a bank: tons of pages
On BW-Bank I was working 90% digital for 1/2 year – UI/UX with various pages, sub-pages, photo editing, info-graphics, logos, online-films, newsletter and all that. Trapped a bit in some limited templates of Sparkasse, we tried to make the best out of it. So if you look at the homepage, don`t expect a big bang of creativity, it`s more about making the UX as smooth as possible in the corset of the Sparkasse toolbox with tons of datas to bring across, link and relink. Judge yourself here.
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/0b874288-95de-46ce-bffb-8fdabf6a0be2_rw_1920.jpg?h=9b02532c0598529f8827d9dcbf3e2e03)
ATM screen-ad
"Abheben" has the double meaning "withdrawing" and "taking-off".
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/07c43cb2-9c07-4d0e-a2b1-ed8e5a55043a_rw_1920.jpg?h=4c572a7cb8f0722a8009fc30378ab7df)
The BW-Bank affiliate carpet "Steps"
It is 3 m long and placed in front of the consultant desks where people stand in line and can practical read the required steps for a succesful pension. They really produced that!
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/b6bc5073-2015-4cb7-b7cc-9e1603aa9ab2_rw_1920.jpg?h=ab83e749b8a4b648828bc631644d0126)
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/db655b4c-fd37-4c3a-a4a5-99f5c689958e_rw_1920.jpg?h=a676b7f91e135e301f534e7a62934d62)
The BW-Bank affiliate carpet "Welcome to pension paradies."
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/896fca27-580c-4f84-b929-2adad299981e_rw_1920.jpg?h=ce29aebf6699a47da56e598d65d3c5fa)
Sliding door sticker "Closing the pension gap"
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/fb776e87-4f07-4a62-9939-c53e5fd69fa0_rw_1200.gif?h=afc391d303c3151db5c46afeb7602413)
Doorsticker and Postcard "Grüß Gott"
![](https://cdn.myportfolio.com/daa22d0acbbc99e36ff9b0488d22b93b/18dcd177-9eee-4b5c-8948-0f18eec57c61_rw_1920.jpg?h=8bd8b994288db4c7723524c4f5d7047f)