Metro Bread-Promotion – Legenden der Backkunst
copy, art: my humble self
logo, photography: EDDB
– failed very close to appear – 
EDDB 2018

The cash and carry group Metro has breads in their range made by europe's best and legendary bakers.

Tell it like it is.
Introduce the bread pioneers at the POS and describe the bread as something really really special. And accessible for everybody.  
Since I`m a kind of sourdough baker myself, it was a pleasure to create this campaign.

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