copy: Peter Quester
The brand was in a deep sleep mode. A good product but nobody knew.
A simple packshot campaign with clever headlines filled the cups with exactly what they needed: content.
A broad big banner campaign at 9 german stations produced awareness.
The headlines referred also to the cities, e.g. the Women`s World Cup in Frankfurt or the controversial "Stuttgart 21 Debatte" about the station's controversial construction plans.