AOK motivation and prevention campaign

"Doing even some little for your health might cause you scream like a champion." 

World champion Robert Harting is notorious for his screaming when throwing the discus. This key signal is the basic thread through the campaign, which is being played across all media since over a year now and still going.
(my job was the idea, this picture shows 1st draft. Execution by EDDB)
as freelance-team with copywriter Michael Pott

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